Growth Evolution Index
Know Your Roots. Plan Your Growth.
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9%
How predictable is your monthly revenue?
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Highly predictable – I can forecast within 20%
Somewhat predictable – I can estimate within 50%
Very unpredictable – it varies widely month to month
When someone expresses interest in your business (like downloading a resource or signing up for your list), what happens?
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They enter a structured nurture sequence with clear conversion goals
They receive a few automated emails over the next week
They get the resource, but follow-up is manual/inconsistent
What percentage of your new customers buy again within 90 days?
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I don’t track this / Very few
About 10-25%
Over 25%
How do you measure the effectiveness of your marketing?
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I track basic metrics like email opens and website traffic
I have clear KPIs and conversion metrics I monitor regularly
I mostly go by feel / watch my bank account
When you make a sale, what happens next?
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Customer gets automated order confirmation and basic onboarding
I manually fulfill the order and maybe send a thank you
Customer enters a structured onboarding sequence with clear next steps
How do you maintain relationships with past customers?
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I reach out when I remember / have a new offer
I have automated sequences based on their purchase history and behavior
I send regular newsletters/updates to everyone
What’s your process for re-engaging inactive customers or subscribers?
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I periodically run re-engagement campaigns
I don’t have one / I occasionally send a mass email
I have automated triggers that identify and re-engage inactive people
What happens to leads who don’t buy right away?
(Required)
They enter a long-term nurture sequence with multiple conversion opportunities
They receive follow-up emails for a few weeks
Nothing systematic / they stay on my general email list
How much of your revenue comes from automated marketing sequences vs. manual outreach?
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25-50% comes from automated sequences
Over 50% comes from automated sequences
Most/all revenue requires manual effort
How do you optimize your sales process?
(Required)
I occasionally review and make improvements
I regularly test different approaches and use data to improve
I haven’t really optimized it / make changes when problems arise
Name
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Last
Email
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