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How I Multiply Myself Without Shipping Slop
The content creation workflow I built so I could explain Siren without burning out. Voice profile, interview, multi-pass editing, customer avatar agents. No slop.
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AI Doesn’t Have Perspective
Detector tools didn’t catch my AI proposal. My client did. Here’s what your readers notice that the detectors miss, and how to fix it without bypass tricks.
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AI Blindness Is the New Ad Blindness
Most ‘how to make ChatGPT sound human’ advice is a magic prompt. It doesn’t work. Here’s why your readers can spot AI from across the room, and what actually fixes it.
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How to Choose a WooCommerce Affiliate Plugin
Most WooCommerce affiliate plugins share the same architecture. The architectural choice matters more than the plugin choice, and one option has no structural ceiling.
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Solid Affiliate WooCommerce Plugin Setup Guide
What Solid Affiliate setup actually involves before you buy, including the the wizard, the post-wizard configuration, and how the same setup looks in a composition-based alternative.
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WordPress isn’t dying. It’s disaggregating
The plugin sales data is real, but it’s being read as a market-death signal when it’s something else. Here’s the bet I’m making on what’s actually happening.
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The MCP server is the new landing page.
Product discovery is moving into Claude, ChatGPT, and Cursor. For a founder, an MCP server isn’t an integration anymore. It’s the first touchpoint.
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My Rules of Productivity
Bootstrapped founders can’t rely on cleared runways. Here are the rules I use to earn deep work.
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The Three Rules Of Great Incentive Program Design
Good incentives make people better. Bad ones make them clever in all the wrong ways. Three simple rules for designing systems that actually work.
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Referrals Are Luck
A salesperson once told me a new lead was “really lucky.” They were right, and also completely wrong. This post explores how luck fits into growing your business.
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Founder of Novatorius & creator of Siren Affiliates. WordPress engineer and partnership advocate helping businesses grow with flexible incentive programs.
Founders Really Dig My Blog
Join 300+ founders learning to build their business together. Short, useful emails on partner-led growth and sane operations.