Hey There! I’m Alex
Founder, Engineer, Architect, Father, Husband, Nomad
I’m on a mission to help people reclaim their power. in work, in creativity, in life. I believe that freedom isn’t about doing whatever you want, but designing a path that truly fits you. This means breaking free from old rules, owning your work, and choosing how and where you do your best work.
Current Projects
Novatorius
We build systems that help businesses grow. We create modern websites and marketing programs that drive real results. By combining systematic processes with proven industry expertise, we help you work less while growing more.
We create standardized approaches that work consistently across businesses, industries, and teams.
Siren Affiliates
Siren helps you create partnership programs that actually work. Set up revenue sharing, referral rewards, and team compensation – all managed automatically through WordPress.
Track results, pay partners on time, and grow through collaboration. More than just another affiliate plugin, Siren handles any scenario where you need to split revenue or reward results.
Personal Updates
Between late night binges playing Phasmophobia, I’ve been doing a lot of “future work” lately. Thinking about Novatorius, Siren, and what it all means. How does it all connect to my beliefs, and my life, and what’s the purpose of all of it.
I’ve always had a sense of why, but it’s never been that clear. Just strong emotions, and a general “feeling”. A lot of my time has been working through articulating that stuff lately.
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Re-Acquainting Myself With Being A Visionary
Between late night binges playing Phasmophobia, I’ve been doing a lot of “future work” lately. Thinking about Novatorius, Siren, and what it all means. How does it all connect to my beliefs, and my life, and what’s the purpose of all of it.
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A Season Of Change
It’s been a heck of a week. I left my job, my wife started working on her art professionally, my kids started going to public school for the first time ever, I released a big Siren update, and I started picking up freelance work.
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Today Was My Last Day At My Day Job
Last week, I made the difficult decision to leave my job at GoDaddy. I’m now considering my options on where I go from here.
Own Your Platform
I believe in the Fediverse, and the ideals of owing your platform.
I treat my personal site as a central hub, so you’ll find everything I post on this site. It’s just my way of trying to make the web a little more decentralized, and own my content.
I am pretty passionate about this idea, and I think you could do the same, too. If you’re willing to spend a little more time sharing your content in one more location, you can do it, too.
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I think I just found my winter break project. I have a collection of plugins on my site that handles syndication. Would be really nice to bundle it up in a PHPNomad Package. Looks like Bluesky really easy to set up.
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Bluesky + Mastodon are the last pieces of the puzzle to allow me to publish from my mobile without actually having the app on my phone. This will allow me to stay connected with the world, but still allow me to keep social as “a place” instead of an omnipresent part of my life.
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I’m on a mission to get social media off of my phone, but I still want to be able to publish content. I don’t want to consume on my phone though.
I think if I can get a Twitter cross poster working reliably, my site plus the WordPress app can get me there.