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That Time Ben Ate a Vegetable
Ben chose an inopportune time to decide vegetables smell good.
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Most Affiliate Programs Suck (But Yours Doesn’t Have To)
100 affiliates. Zero sales. Here’s why your affiliate program is dead, and how going small could save it.
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Want To Find More Affiliates? Start Here
You’re signing up affiliates, but sales aren’t growing. More affiliates should mean more revenue… yet all you’re getting are low-effort promoters who barely move the needle. This post dives into why that happens, and how to find affiliates who actually drive sales.
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Launching Through Partnerships
I’ve seen how powerful working with partnerships when launching can be, and I don’t think I can ever go back.
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Be a Guide, Not a Guru
I really like this framing. Being a “guide” instead of a guru. I’ve been writing up and conceptualizing a lot of content this week for Siren (so, so much content is getting queued) and this framing has been really useful for me. I’ve never been able to quite articulate it as well as this.
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The Goal Setting Approach That Actually Works For Me
I’ve historically struggled with setting proper goals in my life. Until I discovered this approach, which seems to be working quite well.
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Making My Business Siren-Centric
I’ve spent way too much time trying to build separate sales pipelines when the answer was right in front of me—Siren. Instead of growing Siren in spite of my business, I’m building my business around Siren. Every product, every service—Siren is the core. 🚀
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Why Your ‘Rock Star’ Developer Might Be Your Biggest Risk
Having a capable developer is a valuable asset in any tech company, but they can become a real liability if you’re not thoughtful.
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What Really Happens When Your Lead Developer Quits
Everything seems perfect until your lead developer quits. Suddenly, hidden knowledge vanishes, features slow to a crawl, and new hires struggle to decode mysterious decisions. This post explores what happens, and how to avoid this fate.
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Your AI-Generated Code is a Ticking Time Bomb (And It’s Not the AI’s Fault)
AI is really powerful, but are you using it in a way that’s sustainable, or are you setting yourself up for failure?
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Founder of Novatorius & creator of Siren Affiliates. WordPress engineer and partnership advocate helping businesses grow with flexible incentive programs.
Founders Really Dig My Blog
Join 300+ founders learning to build their business together. Short, useful emails on partner-led growth and sane operations.