Alex Standiford

Home » Resume

Alex Standiford

A self-motivated, capable developer and entrepreneur with a focus on WordPress product development.

alex@standiford.us

Founder

Novatorius, LLC — Remote

December 2023 – Present

As the founder of Novatorius, I build, and maintain Siren Affiliates, helping my customers transform their businesses by giving them the tools needed to create incentive programs. Along with maintaining Siren, I also do client work, helping my clients build their websites, and launch their own products.

Technologies Used

  • Siren Affiliates
  • WooCommerce
  • LifterLMS
  • WordPress REST API
  • Advanced PHP architecture
  • WordPress
View my achievements in this role

Promote, develop, and launch products, such as Siren Affiliates.

Maintain a podcast, talking about different incentive programs and educating people on how to build better partnerships.

Build my own affiliate program, finding key partners to help grow my business.

Consulting with customers, helping them solve their problems with their incentive program.

Help mature products navigate reduce their tech debt and improve their development architecture

Help build a solid foundation for new products looking to get to market quickly without piling on a mountain of tech debt in the process.

Senior Developer

GoDaddy — Remote

October 2021 – August 2024

At GoDaddy, I worked with a team of developers who build, and maintain their Managed WooCommerce offerings. While working here, I played a role in introducing several features, provide opinions and input on development architecture, and of course, write lots of code. I played a key role in working with the team in developing, and launching the initial version of the product.

Technologies Used

  • E-Commerce
  • WordPress REST API
  • Advanced PHP architecture
  • Laravel
  • WP Mock
  • REST APIs
  • PHPUnit
  • Git
View my achievements in this role

Participated in agile development workflows

Advised on architectural code decisions, and optimizations

Worked extensively with modern PHP practices.

Wrote extensive unit tests, and participated in TDD practices

Worked in multiple development environments, both in, and out of WordPress

Senior Developer

Sandhills Development — Remote

January 2019 – September 2021

My primary role at Sandhills development was being a senior developer for their top-grossing product, AffiliateWP. While working on this plugin, I played a key role in reducing existing technical debt, and building new features, as well as a key person on the team who advises on architectural decisions.

Technologies Used

  • E-Commerce
  • WordPress REST API
  • Advanced PHP architecture
  • React
  • AlpineJS
  • REST APIs
  • Node.JS
  • PHPUnit
  • Git
View my achievements in this role

Played a key role in the development of several extensions, including their Affiliate Portal add-on.

Advised on architectural code decisions, and optimizations

Conceptualized modern, advanced Javascript architecture for the core plugin as well as the addons.

Wrote extensive unit tests, and participated in TDD practices

Participated in code reviews, and advised junior level-roles.

Founder

DesignFrame Solutions — Remote

Dec 2023 – Present

DesignFrame was a service-based web agency. While running DesignFrame, I built dozens of websites, ranging in complexity from simple mom-and-pop shops to complex government jobs, migrating antiquated APIs and implementing robust design systems. It was here that I discovered my knack for WordPress development, and started to really dig into plugin development specifically. During my time here I built hundreds of WordPress plugins, ranging from single-file tweaks to enterprise-ready WooCommerce integrations.

Technologies Used

  • PHP
  • React
  • HTML/CSS/JS
  • WordPress
  • WooCommerce
View my achievements in this role

Built and ran a successful web agency, managing projects from simple local business websites to complex government web solutions.

Developed hundreds of WordPress plugins, ranging from minor tweaks to full-scale enterprise-level WooCommerce integrations.

Successfully migrated antiquated APIs for government and private sector clients, modernizing their digital infrastructure.

Delivered high-quality websites for a diverse range of clients, from mom-and-pop shops to government agencies.

Created enterprise-ready WooCommerce integrations, enabling complex e-commerce functionality for businesses with demanding requirements.