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How I Multiply Myself Without Shipping Slop
The content creation workflow I built so I could explain Siren without burning out. Voice profile, interview, multi-pass editing, customer avatar agents. No slop.
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AI Doesn’t Have Perspective
Detector tools didn’t catch my AI proposal. My client did. Here’s what your readers notice that the detectors miss, and how to fix it without bypass tricks.
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AI Blindness Is the New Ad Blindness
Most ‘how to make ChatGPT sound human’ advice is a magic prompt. It doesn’t work. Here’s why your readers can spot AI from across the room, and what actually fixes it.
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How to Choose a WooCommerce Affiliate Plugin
Most WooCommerce affiliate plugins share the same architecture. The architectural choice matters more than the plugin choice, and one option has no structural ceiling.
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Solid Affiliate Review: A Polished Plugin Built For The Wrong Era
A look at Solid Affiliate for WooCommerce: what the architecture can and can’t do, and what choosing it costs over the program’s lifetime.
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Solid Affiliate WooCommerce Plugin Setup Guide
What Solid Affiliate setup actually involves before you buy, including the the wizard, the post-wizard configuration, and how the same setup looks in a composition-based alternative.
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WordPress isn’t dying. It’s disaggregating
The plugin sales data is real, but it’s being read as a market-death signal when it’s something else. Here’s the bet I’m making on what’s actually happening.
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The MCP server is the new landing page.
Product discovery is moving into Claude, ChatGPT, and Cursor. For a founder, an MCP server isn’t an integration anymore. It’s the first touchpoint.
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If AI can build the software, what do I actually sell?
I had a weird moment this week that stuck with me. I built something in about an hour that would have taken me a month a year ago. Same outcome. Completely legitimate – built to my standards, but in minutes instead of weeks. It was REALLY something to behold, but it genuinely made me sick […]
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Pruning My Business Back to The Essentials
You can be closing deals, paying people, and still be building the exact business you promised yourself you’d never run again.
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Founder of Novatorius & creator of Siren Affiliates. WordPress engineer and partnership advocate helping businesses grow with flexible incentive programs.
Founders Really Dig My Blog
Join 300+ founders learning to build their business together. Short, useful emails on partner-led growth and sane operations.