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The 3 C’s
I’m often told that when I’m at WordCamps I’m “a blur”. I’m told that I am “everywhere”. It’s not completely wrong, but it suggests that what I’m doing is more-random then the actual strategy that’s behind the approach. I’m not just frantically talking to everyone with a WordCamp tag, I’m coming into WordCamp with a plan to talk to the three types of people that I can expect to run into there. I’ve found that there’s 3 types of people that you can talk to at a conference. Customers, collaborators, and competitors, and yet many people treat everyone like “customers”…
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The Power Hour
When I have something that I need to do consistently, I break it into a small chunk and make sure that I do that thing every day first thing in the morning. Like…early early. Early enough that most people around me are sleeping. For me, that’s 6AM. I have ADHD, and this has been one of the single biggest unlocks to help me do something consistently simply because that golden hour happens at a time where there are fewer distractions. For that one glorious hour, nothing is happening, and in that nothingness over the years I’ve have repeatedly been able…
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WordPress isn’t dying. It’s disaggregating.
The plugin sales data is real, but it’s being read as a market-death signal when it’s something else. Here’s the bet I’m making on what’s actually happening.
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The MCP server is the new landing page.
Product discovery is moving into Claude, ChatGPT, and Cursor. For a founder, an MCP server isn’t an integration anymore. It’s the first touchpoint.
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Pruning My Business Back to The Essentials
You can be closing deals, paying people, and still be building the exact business you promised yourself you’d never run again.
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My Rules of Productivity
Bootstrapped founders can’t rely on cleared runways. Here are the rules I use to earn deep work.
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The Trough of Despair
I hit the “trough of despair,” rebuilt my systems, and somehow kept the lights on. Here’s how this year has reshaped me as a founder, a leader, and a parent.
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The Three Rules Of Great Incentive Program Design
Good incentives make people better. Bad ones make them clever in all the wrong ways. Three simple rules for designing systems that actually work.
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Referrals Are Luck
A salesperson once told me a new lead was “really lucky.” They were right, and also completely wrong. This post explores how luck fits into growing your business.
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The Big Rock Problem
If one client can cut your income in half, you don’t have a business. You have a dependency with nice invoices. This post exposes and frames this problem and how to work your way out of it.