White Label WordPress Development
When your agency lands a project that needs serious backend work, you need a developer who can step in, own the technical side, and make your team look great.
A Senior Developer Who Works Like He’s On Your Payroll
Most agencies juggle a mix of freelancers and hope the next one works out. That gamble gets expensive when client trust is on the line.
I operate as an extension of your team. I join your calls, talk directly with your clients, and help you scope projects before you’ve even won the deal. Your clients never know I exist unless you want them to.
Client-Facing When You Need It
I’ll hop on calls, join Slack channels, attend status meetings. Whatever helps you deliver. As far as your client knows, I work for you.
Pre-Sales Technical Support
Pitching something ambitious? I’ll help you shape the technical scope and estimate before you commit, so you can sell with confidence.
Hundreds of Plugins Shipped
I’ve spent years building and extending WordPress and WooCommerce at scale. That depth means fewer surprises once we’re in the code.
The Hidden Cost of “Finding a Freelancer”
Your team just sold a project with real technical complexity. Custom integrations, data migrations, backend logic that has to work the first time. Now someone needs to build it.
So you start the search. You post the job, sift through proposals, and pick the one who seems capable. Then comes the spec document. And the clarifying questions. And the re-explanations. And the check-ins to make sure things are on track.
By the time you’ve written enough documentation to get a freelancer up to speed, you’ve spent half the budget on project management. And you still don’t know if they’ll actually deliver.
When you bring me in, you skip that entire cycle:
One conversation to align on the problem, then I run with it
Direct access to your client when it helps move things forward
Technical decisions made quickly, without waiting on back-and-forth
A track record you can bet on instead of a profile you hope is accurate
Your deadline met, your margin intact, your client impressed
Keanan Koppenhaver
CTO, Alpha Particle
“[Alex’s] initial architecture is what we ended up shipping and that saved us a lot of time.”
I Handle the Backend So You Can Focus on the Client
Your agency wins work because of relationships, strategy, and creative. The backend development doesn’t need to be your problem.
Complex Integrations
I can build the connections that make your client’s business actually run, and I build them to last.
Migrations That Don’t Break Things
Platform moves are high-stakes. I write the migration logic that gets the data where it needs to go without losing what matters.
Custom Plugin Development
When off-the-shelf doesn’t fit, I build what your client actually needs.
The Real Cost of Hiring A Generic Freelancer
Every agency has a freelancer horror story. The missed deadline that torched a client relationship. The “finished” deliverable that needed a full rebuild. The developer who disappeared mid-project.
The question isn’t whether you can find someone cheaper. It’s whether you can afford what happens when cheaper doesn’t work.
With Freelancers:
You write a detailed spec and hope they follow it.
With Me:
One alignment conversation, then I make decisions and keep you informed.
With Freelancers:
You check in constantly to make sure things are on track
With Me:
I run the technical side and surface issues before they become problems
With Freelancers:
You find out late that something is harder than expected
With Me:
I tell you during scoping what’s actually involved, so you price it right
With Freelancers:
Client-facing communication is awkward or off-limits
With Me:
I join calls and threads as a member of your team when it helps
What I Build for Agencies
The backend work your team would rather hand off to someone who knows what they’re doing.
WooCommerce Customizations
Add functionality to WooCommerce that doesn’t exist in any plugin. custom pricing logic, unique checkout flows, specialized product types.
Third-party API integrations
Connect WordPress to external services. payment processors, shipping APIs, and data providers.
CRM and marketing platform connections
Sync WordPress with Salesforce, HubSpot, Mailchimp, Kit, your custom tools your team depends on.
API Development
Custom endpoints and integrations with third-party services
Data Cleanup & Restructuring
Scripted migrations that turn messy content into something maintainable
Data migration and sync tools
Mix programs together to create powerful reward combinations.
Why Agencies Keep Coming Back
I’m the developer you call when the project is too important to gamble on.
The agencies I work with have usually been burned before. They hired someone who looked qualified, and it went sideways. What they wanted all along was simple: someone who could take ownership, communicate clearly, and deliver without drama.
That’s what I do. I step into your workflow, learn how your client thinks, and build the thing properly. I don’t need hand-holding. I don’t disappear when it gets hard.
When you find a developer like that, you stop thinking of them as a vendor. You think of them as your safety net. The person you call first when the project is real.
FAQ
White label WordPress development is when an agency hires an outside developer to build WordPress projects under the agency’s brand. The developer stays invisible to the end client. All work is delivered as if the agency built it in-house. This lets agencies take on complex technical projects without hiring full-time developers or turning down work that’s beyond their team’s expertise.
Most freelancers need detailed specs, regular check-ins, and careful management to deliver. I operate more like a senior member of your team. I make technical decisions, communicate directly with your clients when helpful, and take ownership of the outcome, not just the tasks. You’re not managing me; you’re collaborating with me.
Yes. I can join calls, participate in Slack channels, attend status meetings, and handle communication threads as a member of your team. Your client never needs to know I’m not on your payroll. How visible I am is entirely up to you.
I focus on backend work that requires depth: custom plugin development, WooCommerce customizations, CRM and ERP integrations, platform migrations, data restructuring, and performance optimization. If it involves complex logic, data, or systems that need to talk to each other, that’s my wheelhouse.
Yes. I regularly help agencies shape technical scope during their sales process. If you’re pitching something ambitious and want to make sure the estimate is solid before you commit, I’m happy to work through it with you. Better to know what you’re getting into before the contract is signed.
It depends on the project. I’m flexible on engagement structure (hourly, project-based, or retainer), and I’ll give you a clear sense of cost before we commit to anything. My goal is for you to protect your margin while delivering excellent work.
I offer ongoing support arrangements so I can stay close to the work and help you adjust as your client’s needs evolve. That continuity is valuable, since I already know the codebase, the client’s business, and what we optimized for. You don’t lose that context when the project wraps.
That’s the right question, and it’s why agencies keep coming back. I’ve shipped hundreds of WordPress plugins and spent years doing complex WordPress and WooCommerce work. I don’t disappear when things get hard, and I don’t need to be managed. If you want references or want to start with a smaller project to test the fit, I’m happy to do that.
Tell me about your project. Even if we don’t end up working together, I’ll give you a clear sense of what’s involved and point you in the right direction.
“I ran into a wall working with a third-party API. I knew it was time to call in the big guns. I knew it’d be a good ‘snack’ for Alex.”
Mike D’Agruma
427 Designs
Let’s Talk About Your Next Project
If you’ve got a WordPress build coming up that needs serious backend work, I’d like to hear about it. Even if we don’t end up working together, I’m happy to help you think through the technical side.
With me in your corner, you can stop worrying about whether your developer will deliver, and start selling the projects you’ve been afraid to take on.
Hey! Alex Here. Really excited to get a chance to work with you!
I’ll review what you share, take a look at your site, and get back to you within two business days.
Even if we’re not a good fit, I’ll do my best to point you in the right direction.
Add as much detail as you’d like. It stays between us and helps me give you a clear, thoughtful response.