WordPress Plugin Development Services
When off-the-shelf plugins can’t do what your business actually needs, you need someone who can build it right.
My WordPress plugin development services turn that gap into a custom solution that fits your workflow and connects to the systems you already rely on.
Get Exactly What You Need, Built to Last
When you bring me in for WordPress plugin development, you’re not just getting code that works today.
You’re getting a solution shaped around how your business actually runs, built to stay solid as you grow.
Ship without the learning curve
You get a working plugin without spending months hiring, onboarding, or managing a developer you’ll only need once.
Connect your entire stack
Your WordPress site talks reliably to the CRMs, ERPs, and marketing tools your team already uses.
Own a system you understand
You walk away with something your team can maintain and extend, not a black box that only its creator can touch.
When No Plugin Does What You Actually Need
You searched the plugin directory. You tried the premium tools. Nothing fits. Your workflow is specific. WordPress was not built to connect to what you need. So you patch things together and hope updates do not break them.
That keeps the work manual. People copy data between systems. They double-check orders before they go out. It works for now, but it does not scale. As the business grows, the gap gets bigger. More time goes into workarounds instead of a real fix.
When you work with me on a custom plugin, you:
Stop losing hours to manual processes that software should handle
Eliminate the fragile plugin stacks that break when one piece updates
Give your team a tool built for how they actually work
Connect WordPress to the rest of your business reliably
Move forward knowing the solution was built to last
Keanan Koppenhaver
CTO, Alpha Particle
“[Alex’s] initial architecture is what we ended up shipping and that saved us a lot of time.”
Built Around How You Actually Work
When I build a WordPress plugin for you, I start by understanding the job it needs to do, not just the feature you’re imagining.
Fits your workflow
I learn how your team operates before writing any code.
The plugin I build reflects your actual process instead of forcing you to adapt to someone else’s idea of how things should work.
Plays well with your existing stack
Your business runs on more than WordPress. I design plugins that connect cleanly to your CRM, your email platform, your fulfillment system, whatever the workflow requires.
Stays solid after launch
I build with stability as a requirement, not an afterthought.
The goal is a plugin that keeps working through WordPress updates, traffic spikes, and the inevitable changes to your business.
The Problems My Plugin Development Solves
With the right custom plugin, you’re not just adding a feature. You’re fixing an operational problem that’s been quietly costing you time and confidence.
Problem: Your current solution is three plugins duct-taped together
You’ve cobbled together a workflow using multiple plugins, custom snippets, and a prayer. It mostly works, but every WordPress update feels like Russian roulette. When something breaks, nobody knows which piece caused it.
Solution: I replace the fragile stack with one purpose-built plugin
I look at what you’re actually trying to accomplish, then build a single plugin that does that job cleanly. Fewer moving parts means fewer failure points and updates you can run without holding your breath.
Problem: WordPress can’t talk to the system your business runs on
Your CRM, your ERP, your fulfillment platform all live outside WordPress. Data that should flow automatically gets copied by hand. Orders, leads, and inventory exist in multiple places with no reliable sync.
Solution: I build the integration that connects them
I learn how data needs to move between WordPress and your other systems, then build a plugin that handles that transfer reliably. When something does go wrong, you can see where and why instead of guessing.
Problem: You’re Constantly Manually Adding Context To AI
Every prompt turns into copy/pasting links, docs, and notes, so AI never has the full picture, and your team wastes time rebuilding context.
Solution: I give WooCommerce a clear source of truth for those rules
I build custom MCP connections so AI can securely pull the right context from your WordPress data and internal tools automatically. consistent answers, less manual prep, better outputs.
Problem: You need functionality no existing plugin provides
You’ve searched. You’ve asked in forums. The thing you need simply doesn’t exist as a product. Your options are to change your workflow to fit available tools or to build something custom.
Solution: I build exactly what you need
When no plugin fits, I create one that does. You describe the job; I figure out how to make WordPress do it. The result is software shaped around your requirements instead of someone else’s assumptions.
Problem: The last developer left you with code nobody understands
Someone built a custom plugin. Then they disappeared. Now you’re stuck with functionality you depend on but can’t maintain, extend, or confidently update. It works until it doesn’t, and when it doesn’t, you’re in trouble.
Solution: I build things you can live with after I’m gone
I write code that’s documented, tested, and structured so future developers (or future you) can understand it. My goal is to hand you a system, not a dependency on me.
Problem: You’re not sure what you actually need
You know there’s a gap. You know manual work is piling up. But translating that into a technical specification feels impossible. You’re worried about paying for the wrong thing or discovering mid-project that the plan was off.
Solution: I help you figure it out before we build
I don’t just take orders. I ask questions, challenge assumptions, and help you see the problem clearly before we commit to a solution. That consultative work up front means we build the right thing the first time.
What I Build
My WordPress plugin development services cover the custom solutions that off-the-shelf tools can’t handle.
WooCommerce extensions
Add functionality to WooCommerce that doesn’t exist in any plugin. custom pricing logic, unique checkout flows, specialized product types.
Third-party API integrations
Connect WordPress to external services. payment processors, shipping APIs, and data providers.
CRM and marketing platform connections
Sync WordPress with Salesforce, HubSpot, Mailchimp, Kit, your custom tools your team depends on.
AI Integrations and Custom MCPs
Connect WordPress to AI and your internal tools with custom MCPs, so you can automate content, support, and ops using your own data securely.
ERP and fulfillment integrations
Bridge WordPress and WooCommerce to NetSuite, SAP, or custom fulfillment systems so orders flow without manual intervention.
Custom admin interfaces
Give your team purpose-built tools inside WordPress for managing content, products, or workflows that don’t fit the default UI.
Gravity Forms and form tool extensions
Extend form plugins to handle complex logic, custom integrations, or workflows they weren’t designed for out of the box.
REST API development
Build or extend WordPress REST APIs so external applications can read and write data reliably.
Data migration and sync tools
Mix programs together to create powerful reward combinations.
Hi! I’m Alex.
And I Take Responsibility for the Whole Problem
Most WordPress plugin devs build what you ask for, ship the code, invoice you, and disappear. If something breaks, the integration doesn’t fit, or the requirements were off, that becomes your mess.
I work differently. I step into your stack, learn how everything connects, and pressure-test what you’re actually trying to accomplish. Then I build the plugin like it has to live in the real world.
Custom plugins are high-stakes. There’s no support forum and no vendor to call. So I don’t just deliver code, I own the outcome through launch, and I stay available when the business changes and the plugin needs to change with it.
FAQ
You need custom WordPress plugin development when you’ve already searched the plugin directory, tested the premium options, and nothing fits how your business actually works. The clearest signs are when you’re duct-taping multiple plugins together, running manual processes that software should handle, or need WordPress to connect to a system it wasn’t designed for. If you’re changing your workflow to fit available tools instead of the other way around, that’s usually when custom makes sense.
The cost depends entirely on what the plugin needs to do. A focused integration that connects WordPress to one external system is very different from a full custom application with admin interfaces, user roles, and complex logic. When I build anything, I always try to leverage existing plugins as much as I can to help keep costs down.
Timeline varies with complexity. A straightforward API integration might take a few weeks. A plugin with custom admin interfaces, multiple integrations, and complex business logic could take a few months. If you’re time-sensitive, I can break them down into smaller milestones and try to get you a functioning plugin as soon as I can, enhancing it as we go. Either way, I’ll give you a realistic timeline during our initial conversation, and I build in buffer for the inevitable surprises that come up in any custom development work.
Launch is the beginning, not the end. I offer ongoing support arrangements so I can help you adjust the plugin as your business changes. That continuity matters because I already understand your stack and your workflow, and you’re not starting from scratch with someone new every time you need a tweak. Most clients find that having the original developer available for maintenance saves significant time and headaches down the road.
Yes. A large portion of my WordPress plugin development work involves connecting WordPress to external business systems like Salesforce, HubSpot, NetSuite, SAP, Mailchimp, Kit, custom databases, and plenty of others. I learn how data needs to flow between systems, then build an integration that handles that transfer reliably and fails gracefully when something goes wrong on either end.
Plugin marketplaces sell tools built for general use cases. They work great when your needs are common. Custom WordPress plugin development is for when your needs aren’t common. Maybe you have a specific workflow, a unique integration requirement, or business logic that no generic tool can handle. The tradeoff is cost and time versus fit. Off-the-shelf is faster and cheaper but might require you to adapt. Custom costs more but adapts to you.
Yes. Trust me. I’ve seen a lot in my years freelancing. It’s unlikely you’ll shock me.
My goal is to hand you a system, not a dependency. I write documented, tested code structured so that future developers, or your own team, can understand and extend it. That said, I’m also available for ongoing support if you’d rather not manage it yourself. Either way, you won’t be stuck with a black box that only I can touch.
That’s actually the most common starting point. Most people know they have a gap, but translating that into a technical specification feels impossible. Part of my WordPress plugin development process is helping you figure out what you actually need before we build anything. I ask questions, challenge assumptions, and make sure we’re solving the right problem before committing to a solution.
“I ran into a wall working with a third-party API. I knew it was time to call in the big guns. I knew it’d be a good ‘snack’ for Alex.”
Mike D’Agruma
427 Designs
Let’s Build Something That Works.
When you’re ready to stop working around the gap and start filling it, I’m here to help. You’ll get a WordPress plugin built around your actual workflow, connected to your actual systems, and designed to last.
With me in your corner, you can:
- Say yes to technical projects you’d otherwise turn down
- Replace fragile plugin stacks with something purpose-built
- Connect WordPress to the rest of your business reliably
Hey! Alex Here. Really excited to get a chance to work with you!
I’ll review what you share, take a look at your site, and get back to you within two business days.
Even if we’re not a good fit, I’ll do my best to point you in the right direction.
Add as much detail as you’d like. It stays between us and helps me give you a clear, thoughtful response.