I’m a product-minded WordPress engineer with 10+ years in the trenches. Formerly at Sandhills Development and GoDaddy. Today I build Siren Affiliates and partner with E-commerce businesses through Novatorius to turn half-formed ideas into clear offers and working systems.
Founder of Novatorius & creator of Siren Affiliates. WordPress engineer and partnership advocate helping businesses grow with flexible incentive programs.
Work With Me
Novatorius
We design, build, and fix WordPress + WooCommerce from first checkout to high-volume stores.
For early teams, we help turn half-formed offers into a simple funnel that converts.
For larger brands, we consult, advise, and assist with building custom integrations, third party integrations, and enterprise-grade E-Commerce implementations.
Siren Affiliates
Siren helps you create partnership programs that actually work. Set up revenue sharing, referral rewards, and team compensation – all managed automatically through WordPress.
Track results, pay partners on time, and grow through collaboration. More than just another affiliate plugin, Siren handles any scenario where you need to split revenue or reward results.
Personal Updates
Between late night binges playing Phasmophobia, I’ve been doing a lot of “future work” lately. Thinking about Novatorius, Siren, and what it all means. How does it all connect to my beliefs, and my life, and what’s the purpose of all of it.
I’ve always had a sense of why, but it’s never been that clear. Just strong emotions, and a general “feeling”. A lot of my time has been working through articulating that stuff lately.
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See You at WordCamp US!
I’m going to be at WordCamp US this year. This conference is well-timed because I’m starting to think about finding freelance work for the upcoming Winter season. I haven’t seen anyone in-person in WordPress since 2019! I can’t wait to see y’all!
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LASIK
I got LASIK yesterday, and for the first time since 1994, when I was 6 years old, I am able to see without corrective lenses. It’s been an exciting, and surprisingly emotional experience for me.
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New Website, Who Dis?
My new site turns my personal website into a central hub, making it possible to view content I’ve published across the web. I’m so excited to finally have it up and running.
Own Your Platform
I believe in the Fediverse, and the ideals of owing your platform.
I treat my personal site as a central hub, so you’ll find everything I post on this site. It’s just my way of trying to make the web a little more decentralized, and own my content.
I am pretty passionate about this idea, and I think you could do the same, too. If you’re willing to spend a little more time sharing your content in one more location, you can do it, too.
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Bluesky + Mastodon are the last pieces of the puzzle to allow me to publish from my mobile without actually having the app on my phone. This will allow me to stay connected with the world, but still allow me to keep social as “a place” instead of an omnipresent part of my life.
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I’m on a mission to get social media off of my phone, but I still want to be able to publish content. I don’t want to consume on my phone though.
I think if I can get a Twitter cross poster working reliably, my site plus the WordPress app can get me there.
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Finding myself increasingly interested in updating my site so that it maps post formats to post types. So if you set a post format, it saves it as a mapped post type.
I think that would give me all of the benefits of multiple post types, but still make it possible to use post types in the mobile app. This would make it a lot easier to filter post types since you don’t have to use a tax query.
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