When I have something that I need to do consistently, I break it into a small chunk and make sure that I do that thing every day first thing in the morning.

Like…early early. Early enough that most people around me are sleeping. For me, that’s 6AM.

I have ADHD, and this has been one of the single biggest unlocks to help me do something consistently simply because that golden hour happens at a time where there are fewer distractions.

• Clients aren’t messaging me
• My kids aren’t playing
• My wife isn’t texting me
• My vendors aren’t asking me questions

For that one glorious hour, nothing is happening, and in that nothingness over the years I’ve have repeatedly been able to transform the trajectory of my life.

When I was a mechanical engineer working full time in an office, I got up at 5 instead of 6, spending 1 hour a day learning programming. That’s how I was able to pivot into a new career.

When I was working for a company as their marketing person, I got up at 5 instead of 6, spending 1 hour a day blogging on my site to build my personal brand for freelance.

I built the overwhelming majority of Siren, before AI existed, in this morning power hour.

And now I’m using it to consistently prospect, reach out to customers, and develop the distribution Siren needs to grow.

I think sometimes we get caught up in doing the next big, amazing change that’s going to transform our lives, but I’ve found the biggest transformations usually happen by simply committing to getting up a little bit earlier each day, and spending that perfectly quiet hour doing the one most-important thing we need to do daily to progress.