I’m a product-minded WordPress engineer with 10+ years in the trenches. Formerly at Sandhills Development and GoDaddy. Today I build Siren Affiliates and partner with E-commerce businesses through Novatorius to turn half-formed ideas into clear offers and working systems.
Founder of Novatorius & creator of Siren Affiliates. WordPress engineer and partnership advocate helping businesses grow with flexible incentive programs.
Work With Me
Novatorius
We design, build, and fix WordPress + WooCommerce from first checkout to high-volume stores.
For early teams, we help turn half-formed offers into a simple funnel that converts.
For larger brands, we consult, advise, and assist with building custom integrations, third party integrations, and enterprise-grade E-Commerce implementations.
Siren Affiliates
Siren helps you create partnership programs that actually work. Set up revenue sharing, referral rewards, and team compensation – all managed automatically through WordPress.
Track results, pay partners on time, and grow through collaboration. More than just another affiliate plugin, Siren handles any scenario where you need to split revenue or reward results.
Personal Updates
Between late night binges playing Phasmophobia, I’ve been doing a lot of “future work” lately. Thinking about Novatorius, Siren, and what it all means. How does it all connect to my beliefs, and my life, and what’s the purpose of all of it.
I’ve always had a sense of why, but it’s never been that clear. Just strong emotions, and a general “feeling”. A lot of my time has been working through articulating that stuff lately.
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A Season Of Change
It’s been a heck of a week. I left my job, my wife started working on her art professionally, my kids started going to public school for the first time ever, I released a big Siren update, and I started picking up freelance work.
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Today Was My Last Day At My Day Job
Last week, I made the difficult decision to leave my job at GoDaddy. I’m now considering my options on where I go from here.
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I’m Starting a Podcast About How To Build Better Business Partnerships
This podcast will explore different bootstrapped business topics, with a focus on utilizing your network to create partnerships that benefit both you and them.
Own Your Platform
I believe in the Fediverse, and the ideals of owing your platform.
I treat my personal site as a central hub, so you’ll find everything I post on this site. It’s just my way of trying to make the web a little more decentralized, and own my content.
I am pretty passionate about this idea, and I think you could do the same, too. If you’re willing to spend a little more time sharing your content in one more location, you can do it, too.
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Making some minor updates and upgrades to my site, and it just makes me so happy. When I made this site originally, I was on a mission to make it something I use regularly, and is something that reflects my personality online. Something that 13 year old me would have looked at and said wow this is so cool! my very own website!
And I think this site has accomplished that. 😄
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The Friends WordPress plugin, Mastodon Apps, and ActivityPub plugins have come a LONG way in the last few years. With some setup, and a few tightly-coupled plugins, you can make your blog a fully-functioning WordPress-based private Mastodon instance. It’s amazing!
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Experimenting with the a Mastodon app connecting directly to my blog. No idea where this is gonna go or how it works, but seems pretty cool.
Set up the friends plugin today and followed a bunch of people I used to follow on Fosstodon. Curious to see if all of this populates this app natively.
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