Hey There! I’m Alex
Founder, Engineer, Architect, Father, Husband, Nomad
I’m on a mission to help people reclaim their power. in work, in creativity, in life. I believe that freedom isn’t about doing whatever you want, but designing a path that truly fits you. This means breaking free from old rules, owning your work, and choosing how and where you do your best work.
Current Projects
Novatorius
We build systems that help businesses grow. We create modern websites and marketing programs that drive real results. By combining systematic processes with proven industry expertise, we help you work less while growing more.
We create standardized approaches that work consistently across businesses, industries, and teams.
Siren Affiliates
Siren helps you create partnership programs that actually work. Set up revenue sharing, referral rewards, and team compensation – all managed automatically through WordPress.
Track results, pay partners on time, and grow through collaboration. More than just another affiliate plugin, Siren handles any scenario where you need to split revenue or reward results.
OnCamp
OnCamp delivers fully managed, modern websites designed specifically for campgrounds. We handle setup, hosting, updates, and ongoing support, so owners never wrestle with tech or DIY site builders.
More than just a website service, OnCamp is your dedicated partner who keeps your online presence current and hassle-free.
Personal Updates
Between late night binges playing Phasmophobia, I’ve been doing a lot of “future work” lately. Thinking about Novatorius, Siren, and what it all means. How does it all connect to my beliefs, and my life, and what’s the purpose of all of it.
I’ve always had a sense of why, but it’s never been that clear. Just strong emotions, and a general “feeling”. A lot of my time has been working through articulating that stuff lately.
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I’m Starting a Podcast About How To Build Better Business Partnerships
This podcast will explore different bootstrapped business topics, with a focus on utilizing your network to create partnerships that benefit both you and them.
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I Bought an E-Bike
I bought an e-bike! I honestly think this will cut back on most of my driving, and play a small role in helping me keep active. The fact that I’m using it to get ice cream right now is a whole separate issue 😅
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Our Camper Has Been Severely Damaged
Our winter home has been damaged, and it’s unclear if we’re ever going to live in it again. As a result, we find ourselves making due, but we’re asking for help.
Own Your Platform
I believe in the Fediverse, and the ideals of owing your platform.
I treat my personal site as a central hub, so you’ll find everything I post on this site. It’s just my way of trying to make the web a little more decentralized, and own my content.
I am pretty passionate about this idea, and I think you could do the same, too. If you’re willing to spend a little more time sharing your content in one more location, you can do it, too.
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Finding myself increasingly interested in updating my site so that it maps post formats to post types. So if you set a post format, it saves it as a mapped post type.
I think that would give me all of the benefits of multiple post types, but still make it possible to use post types in the mobile app. This would make it a lot easier to filter post types since you don’t have to use a tax query.
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Here’s a chart of my search analytics for my personal site over the last year. Can you tell when I switched back to non headless WordPress?
I know headless can be SEO optimized, but in my experience, WordPress makes it effortless, comparatively speaking.
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With some clever filters in my server, I can now use the WordPress app to reply to posts. It’s a little awkward since I have to copy the link, but still…a step in the right direction.