Founder of Novatorius & creator of Siren Affiliates. WordPress engineer and partnership advocate helping businesses grow with flexible incentive programs.
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I’m officially starting to offer building custom MCP protocols to my clients 😱. So grateful that WordPress did the lifting with the abilities API.
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Build Affiliate & Incentive Programs with Gravity Forms
Matt sits down with returning guest Alex Standiford to talk about a big milestone for Siren Affiliates: it now supports Gravity Forms. If you’ve ever written off “affiliate plugins” as just referral links and payout percentages, this conversation will reshape how you think about partnership programs in WordPress. Alex explains why Siren is really an…
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Already making use of the notes feature in WordPress. When I do batches of pages, I like to build a template page that can be copied and re-used. Using notes to add intent behind each section. This allows my copywriters to see where I was going with sections direct in the editor.
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“AI is amazing! It can build my website for me! I just have to prepare the templates it’s allowed to use, describe when it’s best to use them, and provide examples!” Theme development in 2026 is becoming everything after “just have to” in that text above.
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Putting together block patterns for Novatorius’ website today. I always skip this step, and regret it later. Not this time.
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Really liking Instacart with Plan To Eat. I started using it a few weeks ago, and it’s saving me so much time on the weekends. I get to actually rest more because I’m not running around all morning on Sunday. 10/10 would recommend.
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I finally connected my company resources (docs, etc) to chatGPT and omg this is a gamechanger. I know I”m “way far behind” y’all on this, but it makes me desperately want to build abilities into Siren via the WP abilities API like, yesterday.
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The new annoying thing for me with Chat is it’s insistence on enumerating. I’ll tell it to stop, and it will just move it from a list into a sentence with commas. I tell it to stop doing that, and it turns it into multiple sentences with periods. 🤮
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pages, pages, AND MORE PAGES. I haven’t built this many pages in years. 🥴
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I just tried to type “Donner party” and it autocorrected to “dinner party”. Not wrong, I guess.