Nothing says “fall is nigh” like a head cold 🤧. Let’s just get this over with so I can go back to being pumpkin spiced 😅

Peace Equalizer has completely spoiled me. Everything sounds like a tin-can when I’m listening to music now unless it’s set up.

If you like music use it.

If you hate noticing how bad your headphones sound, don’t use it.

If you would have told me in 2019 that in 2025 my primary social platform was going to become LinkedIn I would have laughed.

And yet, here we are.

I feel like LinkedIn has finally started to let its hair down a bit. People are a little less “stiff”, and it’s better for it.

Maybe it’s just my audience, my career shift, or something else, not sure, but I find myself reaching for it more than X these days.

So I’m in a hospital. Apparently they have to sedate me to get this brisket that’s thoroughly lodged in my esophagus out.

Best Saturday ever!

Stop hiring heroes. If your agency is juggling complex builds and you keep solving delivery problems by bringing in a “rockstar freelancer” to save the day, you’re probably making things worse.

I know, because I’ve done it, and I’ve also been the hero in this example.

I brought in someone great, experienced, fast, trustworthy. Things moved. I relaxed. And then they got sick. Or went silent. Or took another gig. Suddenly, everything stopped…and I had no idea what was happening under the hood.

That’s the thing about heroes. They’re a single point of failure you feel really good about, right up until you don’t.

The shortcuts pile up quietly:

• No backup.
• No documentation.
• No one else on the team understands how the thing is wired together.

And all of that feels “fine” until it doesn’t. When something slips, you take the hit.

These days, I build with scaffolding instead.

• Redundancy, so the work doesn’t stop if someone steps away.
• Accountability, so the system holds up under pressure.
• Shared process, so no one’s flying solo with the only copy of the map.

That’s the real reason I built Novatorius. I wanted to help my business grow without reinventing process every time I needed help. And to offer that kind of support to other agencies that just need a boost without lighting their own team on fire.

If you’re tired of holding your breath during crunch time, stop hiring heroes, and start building scaffolding that makes heroics unnecessary.

If you have a blog, I strongly recommend that you take some time to let ChatGPT do deep research on your website and audit your writing style and turn it into a style guide that helps match your writing tone.

It never gets it perfect, but does get it a little closer.