• Referrals Are Luck

    Referrals Are Luck

    A salesperson once told me a new lead was “really lucky.” They were right, and also completely wrong. This post explores how luck fits into growing your business.

  • The Big Rock Problem

    The Big Rock Problem

    If one client can cut your income in half, you don’t have a business. You have a dependency with nice invoices. This post exposes and frames this problem and how to work your way out of it.

  • Alex Standiford

    ChatGPT is an awful writer, but it’s a pretty darn good editor.

    If you write the content yourself, and prompt it to be an editor, not a writer, it will make great suggestions to improve the flow of your content.

  • Alex Standiford

    And so begins the FOMO. WCUS wasn’t in the cards for me this year 😢. Next year, friends.

  • Alex Standiford

    Does anyone know of a WordPress plugin that will automatically publish a clone of a specified WordPress post on a schedule?

  • Stop Chasing Customers. Chase Multipliers.

    Stop Chasing Customers. Chase Multipliers.

    Most sales advice points you toward customers. But the real leverage comes from the people who can put you in front of dozens of customers at once.

  • Alex Standiford

    Peace Equalizer has completely spoiled me. Everything sounds like a tin-can when I’m listening to music now unless it’s set up.

    If you like music use it.

    If you hate noticing how bad your headphones sound, don’t use it.

  • Alex Standiford

    If you would have told me in 2019 that in 2025 my primary social platform was going to become LinkedIn I would have laughed.

    And yet, here we are.

    I feel like LinkedIn has finally started to let its hair down a bit. People are a little less “stiff”, and it’s better for it.

    Maybe it’s just my audience, my career shift, or something else, not sure, but I find myself reaching for it more than X these days.

  • Alex Standiford

    Everyone’s giving backlash on GPT5. I like it, personally. I hated how sycophantic previous versions were. The last thing I want is a “yes man” in my ear all-day.

  • Alex Standiford

    So I’m in a hospital. Apparently they have to sedate me to get this brisket that’s thoroughly lodged in my esophagus out.

    Best Saturday ever!

Alex
Alex
@alex@www.alexstandiford.com

Founder of Novatorius & creator of Siren Affiliates. WordPress engineer and partnership advocate helping businesses grow with flexible incentive programs.

4,735 posts
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