Stop hiring heroes. If your agency is juggling complex builds and you keep solving delivery problems by bringing in a “rockstar freelancer” to save the day, you’re probably making things worse.
I know, because I’ve done it, and I’ve also been the hero in this example.
I brought in someone great, experienced, fast, trustworthy. Things moved. I relaxed. And then they got sick. Or went silent. Or took another gig. Suddenly, everything stopped…and I had no idea what was happening under the hood.
That’s the thing about heroes. They’re a single point of failure you feel really good about, right up until you don’t.
The shortcuts pile up quietly:
- No backup.
- No documentation.
- No one else on the team understands how the thing is wired together.
And all of that feels “fine” until it doesn’t. When something slips, you take the hit.
These days, I build with scaffolding instead.
- Redundancy, so the work doesn’t stop if someone steps away.
- Accountability, so the system holds up under pressure.
- Shared process, so no one’s flying solo with the only copy of the map.
That’s the real reason I built Novatorius. I wanted to help my business grow without reinventing process every time I needed help. And to offer that kind of support to other agencies that just need a boost without lighting their own team on fire.
If you’re tired of holding your breath during crunch time, stop hiring heroes, and start building scaffolding that makes heroics unnecessary.
