I’m often told that when I’m at WordCamps I’m “a blur”. I’m told that I am “everywhere”. It’s not completely wrong, but it suggests that what I’m doing is more-random then the actual strategy that’s behind the approach. I’m not just frantically talking to everyone with a WordCamp tag, I’m coming into WordCamp with a plan to talk to the three types of people that I can expect to run into there. I’ve found that there’s 3 types of people that you can talk to at a conference. Customers, collaborators, and competitors, and yet many people treat everyone like “customers”…

When I have something that I need to do consistently, I break it into a small chunk and make sure that I do that thing every day first thing in the morning. Like…early early. Early enough that most people around me are sleeping. For me, that’s 6AM. I have ADHD, and this has been one of the single biggest unlocks to help me do something consistently simply because that golden hour happens at a time where there are fewer distractions. For that one glorious hour, nothing is happening, and in that nothingness over the years I’ve have repeatedly been able…

I’ve seen how powerful working with partnerships when launching can be, and I don’t think I can ever go back.

I really like this framing. Being a “guide” instead of a guru. I’ve been writing up and conceptualizing a lot of content this week for Siren (so, so much content is getting queued) and this framing has been really useful for me. I’ve never been able to quite articulate it as well as this.