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Referrals Are Luck
A salesperson once told me a new lead was “really lucky.” They were right, and also completely wrong. This post explores how luck fits into growing your business.
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The Big Rock Problem
If one client can cut your income in half, you don’t have a business. You have a dependency with nice invoices. This post exposes and frames this problem and how to work your way out of it.
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Stop Chasing Customers. Chase Multipliers.
Most sales advice points you toward customers. But the real leverage comes from the people who can put you in front of dozens of customers at once.
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When to Pull in an Outside Tech Partner
I used to think I was doing developers a favor by keeping them out of the early planning. Turns out, I was just setting them up to fail. Here’s what I’ve learned about when to actually bring in outside help, and why timing makes all the difference.
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How to Regain Momentum After a Stalled Launch
Feeling stuck after your launch excitement fades? If you’re tired of watching your sales slow to a crawl and frustrated by marketing tactics that barely move the needle, you’re not alone. Here’s how to break free and regain the momentum you had on launch day.
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Are you a Problem Solver, or Solution Creator?
There’s a big difference between being a problem solver and being a solution creator—and most people get it wrong.
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Most Affiliate Programs Suck (But Yours Doesn’t Have To)
100 affiliates. Zero sales. Here’s why your affiliate program is dead, and how going small could save it.
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How To Find Your First Successful Affiliate
You don’t need a massive affiliate network to start seeing results. Just one great partner who truly moves the needle. This post walks you through exactly how to identify, pitch, and secure your first high-value affiliate partner.
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Want To Find More Affiliates? Start Here
You’re signing up affiliates, but sales aren’t growing. More affiliates should mean more revenue… yet all you’re getting are low-effort promoters who barely move the needle. This post dives into why that happens, and how to find affiliates who actually drive sales.
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Launching Through Partnerships
I’ve seen how powerful working with partnerships when launching can be, and I don’t think I can ever go back.
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Founder of Novatorius & creator of Siren Affiliates. WordPress engineer and partnership advocate helping businesses grow with flexible incentive programs.
Founders Really Dig My Blog
Join 300+ founders learning to build their business together. Short, useful emails on partner-led growth and sane operations.