Alex Standiford

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  • Referrals Are Luck
    Essays

    Referrals Are Luck

    A salesperson once told me a new lead was “really lucky.” They were right, and also completely wrong. This post explores how luck fits into growing your business.

    September 2, 2025
    Business
  • The Big Rock Problem
    Essays

    The Big Rock Problem

    If one client can cut your income in half, you don’t have a business. You have a dependency with nice invoices. This post exposes and frames this problem and how to work your way out of it.

    August 27, 2025
    Business
  • Stop Chasing Customers. Chase Multipliers.
    Essays

    Stop Chasing Customers. Chase Multipliers.

    Most sales advice points you toward customers. But the real leverage comes from the people who can put you in front of dozens of customers at once.

    August 21, 2025
    Business, Partnerships, Project OnCamp, Project Siren, sales
  • The 40 Hour Work Week Is Sapping Your Best Employees. There’s A Better Way.
    Essays

    The 40 Hour Work Week Is Sapping Your Best Employees. There’s A Better Way.

    For many people (myself included), 40 hours a day is too much. I believe that we’re long overdue to shake up this work model, and using knowledge from my nearly 20 years in the workforce, both as an employee, and a business owner, I have come up with what I believe is a better way to measure success.

    February 25, 2024
    Affiliate Program, Business, Project Siren
  • Alex Standiford

    January 22, 2024

    I finished reading Profit First earlier this month, and it feels like it’s going to be a game changer for my business budgeting. Highly recommended read if you’re trying to do better with your business finances.

    Business
  • Personal Updates

    So Long, DesignFrame!

    Welp, I finally did it. 9 years of running my own little WordPress agency has finally come to a close. I have officially shut down the website, and have helped move my remaining clients onto their own platform. I’d be lying if I said that this goodbye is more sweet than bitter, honestly. DesignFrame was […]

    January 30, 2023
    Business, freelancing, Side Hustle
  • Alex Standiford

    August 14, 2019

    If you break a project into smaller phases instead of a single monolithic project, you keep your options open for both you and your client. I go into detail on the other reasons why most DesignFrame projects are kept small.

    alexstandiford.com/blog/keep-your…

    #freelancer #Business

    Business, Freelancer
  • Delegating Your WordPress Business Beyond Yourself
    Presentations

    Delegating Your WordPress Business Beyond Yourself

    Learn the steps I took to set up my business so I could delegate anything from billing to entire programming projects to other freelance professionals.

    August 17, 2018
    Business, WordPress
  • Alex Standiford

    May 2, 2017

    #NowPlaying “Okay, here’s what I’m going to talk about each day.” on @anchor: anchor.fm/s/aaea4c?at=17… #business #marketing

    Business, marketing, music
  • Alex Standiford

    July 2, 2016

    #ListenTo “Why you should track your time. #business #freelance #entrepreneur #tipoftheday” ⚓ anchor.fm/w/A25CF2

    Business, entrepreneur, freelance, ListenTo, tipoftheday
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Alex Standiford

I believe in embracing change, forging new paths, and building a life of freedom and creativity.

alex@standiford.us

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