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Pruning My Business Back to The Essentials
You can be closing deals, paying people, and still be building the exact business you promised yourself you’d never run again.
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My Rules of Productivity
Bootstrapped founders can’t rely on cleared runways. Here are the rules I use to earn deep work.
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The Trough of Despair
I hit the “trough of despair,” rebuilt my systems, and somehow kept the lights on. Here’s how this year has reshaped me as a founder, a leader, and a parent.
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The Three Rules Of Great Incentive Program Design
Good incentives make people better. Bad ones make them clever in all the wrong ways. Three simple rules for designing systems that actually work.
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Referrals Are Luck
A salesperson once told me a new lead was “really lucky.” They were right, and also completely wrong. This post explores how luck fits into growing your business.
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The Big Rock Problem
If one client can cut your income in half, you don’t have a business. You have a dependency with nice invoices. This post exposes and frames this problem and how to work your way out of it.
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Stop Chasing Customers. Chase Multipliers.
Most sales advice points you toward customers. But the real leverage comes from the people who can put you in front of dozens of customers at once.
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How to Regain Momentum After a Stalled Launch
Feeling stuck after your launch excitement fades? If you’re tired of watching your sales slow to a crawl and frustrated by marketing tactics that barely move the needle, you’re not alone. Here’s how to break free and regain the momentum you had on launch day.
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Are you a Problem Solver, or Solution Creator?
There’s a big difference between being a problem solver and being a solution creator—and most people get it wrong.
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How To Find Your First Successful Affiliate
You don’t need a massive affiliate network to start seeing results. Just one great partner who truly moves the needle. This post walks you through exactly how to identify, pitch, and secure your first high-value affiliate partner.
Entrepreneurship
I’ve had an entrepreneurial bug since 2009. I got swept up in the financial housing crisis that was happening, and the subsequent freelancing craze that came thereafter. Ever since that happened, I have always had side hustles, vowing that I would never put all of my eggs in a single job again.
Since then, I’ve spent 10+ years shipping WordPress products (independent → Sandhills → GoDaddy → back to independent). I’m building Siren Affiliates and helping founders through Novatorius.
This blog is the playbook as it forms.
Founders Really Dig My Blog
Join 300+ founders learning to build their business together. Short, useful emails on partner-led growth and sane operations.
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Founder of Novatorius & creator of Siren Affiliates. WordPress engineer and partnership advocate helping businesses grow with flexible incentive programs.
Founders Really Dig My Blog
Join 300+ founders learning to build their business together. Short, useful emails on partner-led growth and sane operations.