Once upon a time, the internet was ruled by a combination of people’s individual blogs, and instant messenger. The most-reliable way to get access to a person’s content was actually through their own personal website. If someone wanted to connect with people online, they would publish blog content on their site. Sometimes content was pretty long, but generally speaking it was shorter – a few sentences, and a most a few paragraphs. A blog post almost felt like a status update that you’d see on Facebook, or in these days, a Twitter thread. This content was generally consumed by people…