Alex Standiford

Project Novatorius

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As thrilled as I am about the significant progress I’m making with Siren, it’s hardly in a place to replace my income, and the simple reality is that building a business like this is a long, slow grind that I’m happy to do, but takes time In the meantime, I need to have a source of income, and considering I decided to take a plunge back into running an agency.

  • Alex Standiford

    This prompt yielded some really solid copy for Novatorius’ About Page:

    The attached document is a conversation I had with ChatGPT about Novatorius’ website. In this, we talk a little bit about how to create the about page for Novatorius.

    Some rules:

    You must not refer to this as “mine” or “I”. This is is a “we” and “us” thing. This is a business I run, but it’s not “me”.

    This should use the golden circle (Why, How, What)

    It should keep the nautical themes minimal. It’s tempting to use them but I think in this context it’ll be tacky.

    Avoid saying “status quo”

    I really want you focus heavily on what we believe. This page should capture the “about us” mostly through those beliefs. Nearly everything in this page should talk about beliefs, tenants, and values.

    I do not want you to mention anything that even remotely suggests what we do. That is not the purpose of this page. This should be all about encapsulating the spirit of what Novatorius is.

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  • Alex Standiford

    I’ve been working on the Novatorius brand, and getting a better understanding for just what on earth my business “is”. It’s all been in my head, and feels great to get it all out of my head. I was even able to get a brand and style guide put together! Here’s a little sneak peek.

  • Alex Standiford

    One of the most unexpectedly great things about my personal site has been that it allows me to test ideas quickly. No domain, no website, nothing. Just toss up a page on the site and try it. Improve, iterate, and transition if it proves worthwhile.

  • Alex Standiford

    This is a tough week. I have 4 different projects all launching at the same time.

    The good news is I have two launches down – just two more to go!

  • I Talked About Siren, and Business on Manana No Mas

    I Talked About Siren, and Business on Manana No Mas

    I hopped on Kurt’s podcast, and talked about Siren, business, and just in-general where my head is at after leaving GoDaddy earlier this year.

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  • I Sat In an 8 Hour Meeting and I Liked It

    I Sat In an 8 Hour Meeting and I Liked It

    My biggest fear in freelancing again isn’t finances or security—it’s burning out. After weeks of searching for solutions, an intense marathon meeting finally gave me the clarity I needed to move forward.

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  • Alex Standiford

    This is such a powerful, and insightful video from Chris Lema. Has me thinking a lot about how I can reframe how I talk about Siren.

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  • Introducing Blueprint – A PHP Library for Replacing Placeholders

    Introducing Blueprint – A PHP Library for Replacing Placeholders

    Wanted to share a small PHP library that I put together this morning. This makes it a bit easier to build and replace template strings in PHP.

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  • Alex Standiford

    Projects are progressing. Developers are gaining velocity. Writers are writing. Sales pipeline and video editing is all set up. It’s been a heck of a process, but every day that passes I feel more confident that I am ready for this. Let’s GO.

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  • Alex Standiford

    I have 2 more developers (perhaps 3?) starting next week, so my Friday consisted of documenting the Novatorius discovery process and making sure they’re all set when they get started.

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