We help turn half-formed offers into complete funnels that convert. For larger brands we consult and implement enterprise-grade e-commerce with custom third-party integrations, subscriptions, tax/shipping, analytics, and performance hardening.
You can be closing deals, paying people, and still be building the exact business you promised yourself you’d never run again.
I used to think I was doing developers a favor by keeping them out of the early planning. Turns out, I was just setting them up to fail. Here’s what I’ve learned about when to actually bring in outside help, and why timing makes all the difference.
There’s a big difference between being a problem solver and being a solution creator—and most people get it wrong.
Alex Standiford
Rent’s due. Got work to do this week.
1. Interview with some near-shore talent for future projects
2. Finalize estimate on proposal for future project
3. Finish blog post and email draft on personal brand
4. Follow up on existing leads
TGIF. Been a hard week.
Alex Standiford
The grind continues!
Alex Standiford
Today’s a grindy, non-glorious day.
Alex Standiford
Today in my “document all the things” binge, I’m documenting the recommended tooling and solutions we offer for slow websites, based on the result of a pingdom speed test. The hope is my team will be able to more-effectively recommend what I suggest to my clients.
Alex Standiford
Writing up some documents to help AI with advising my sales team on how to pitch Novatorius services to customers.
AI seems to be mostly shifting my time from doing the thing to documenting the thing. Which, I guess needed to happen if I want to grow regardless.
I used to think I was doing developers a favor by keeping them out of the early planning. Turns out, I was just setting them up to fail. Here’s what I’ve learned about when to actually bring in outside help, and why timing makes all the difference.
Alex Standiford
I always laughed at how many open tabs people had open in their browser. I’ve always been a “one tab” kinda person.
And then I started running my own business. That uh…that humbled me a bit.
There’s a big difference between being a problem solver and being a solution creator—and most people get it wrong.
I’ve spent way too much time trying to build separate sales pipelines when the answer was right in front of me—Siren. Instead of growing Siren in spite of my business, I’m building my business around Siren. Every product, every service—Siren is the core. 🚀
Everything seems perfect until your lead developer quits. Suddenly, hidden knowledge vanishes, features slow to a crawl, and new hires struggle to decode mysterious decisions. This post explores what happens, and how to avoid this fate.
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Founder of Novatorius & creator of Siren Affiliates. WordPress engineer and partnership advocate helping businesses grow with flexible incentive programs.
Join 300+ founders learning to build their business together. Short, useful emails on partner-led growth and sane operations.