Alex Standiford

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Siren is an Affiliate Plugin for WordPress

Siren is the only WordPress plugin that lets you design and run custom revenue‑sharing programs with no coding.

Siren gives you the tools to create and manage partnership programs exactly the way you want them to work.

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  • When Your Best Customers Don’t Know They Need You Yet

    When Your Best Customers Don’t Know They Need You Yet

    What do you do when your best customers don’t know they need your product yet? Alex Standiford joins Matt Cromwell and Zack Katz to explore how WordPress product owners can create awareness, communicate value, and guide customers toward powerful “aha” moments.

  • Interview with Alex Standiford and Nathan Wrigley.

    On the podcast today we have Alex Standiford. Alex has established himself as a familiar face in the WordPress ecosystem. With a background that includes time at GoDaddy and Sandhills Development, a stint in freelancing, and now as the creator behind Siren Affiliates, an affiliate solution for WordPress, he brings both technical depth and many other qualities (as you’ll hear!). Over the years, Alex has become a passionate contributor to the WordPress community. This episode sets its sights on a topic that’s everywhere right now… AI. I know, sight, right!?! But before you reach for the skip button, the conversation…

  • How to Use an Affiliate Program to Create a Content Marketing Engine

    According to Alex Standiford from Siren Affiliate, affiliate programs should be much more than just discount systems or referral links in the modern era. According to him, companies particularly those that provide courses and software should consider themselves to be media and education enterprises that require ongoing content, collaborations, and audience trust in order to expand. Alex advises locating niche specialists, bloggers, podcasters, influencers, and producers who already cater to your desired audience and offering them incentives to produce worthwhile material about your product or sector rather than attempting to produce all of the content yourself. He refers to these…

  • Alex Standiford

    The most exciting thing about Siren to me? I’m JUST getting started. What’s launching is a solid foundation, but it’s the tip of the iceberg. I have so…so many different ideas on how it can help people develop partnerships online, that I’m having trouble choosing where to start.

    I am calling Siren an “affiliate plugin” because that’s the easiest way to describe it, but I feel it undersells it.

    The truth is, Siren is a whole new category unlike anything you’ve ever seen. I’m not competing with other affiliate plugins, I am straight up superseding them.

  • Alex Standiford

    Setting up deployment and update flows for Siren today. definitely not my favorite part of development, but I will be glad when it’s all set up.

  • Alex Standiford

    One of the most exciting things about Siren’s multi-program approach is that you can create a program that focuses on generating leads, and then another program that focuses on converting those leads. This splits the responsibility, and makes it possible to run an affiliate program for higher-dollar sales items that, prior to this, were difficult to do well with a single affiliate program.

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  • How to Sell Expensive Things Using Siren

    How to Sell Expensive Things Using Siren

    A basic affiliate program works really well on things that are easy to sell, but what about the expensive things we buy less often? In this post, we dive into how Siren’s multi-program approach makes this possible.

  • I Built A Knowledge Base Using The Block Editor, And Whoa.

    Reflecting on my experience building my first completely custom full site editing theme, from start to finish.

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  • Alex Standiford

    I’m using OBS, KDEnlive to record all of my documentation tutorials for Siren. It’s been my setup for a while now. I use Inkscape and Gimp for art assets and and SVG tweaks. I actually think the only that this is not FOSS that I used to build Siren is PHPStorm 😅

  • Alex Standiford

    Just recorded an entire script, for Siren’s documentation, but forgot to press record. AMA

  • Alex Standiford

    The mermaids looks so much better when I tell Chat to give them shirts.

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  • Alex Standiford

    Something I frequently need in Siren is a flowchart to help explain how different affiliate programs work, so I’m putting together a flowchart block. Making good use of the LeaderLine library and core’s group block, as well as an existing card block I already had laying around. Really loving how much less code I’m writing to do simple stuff like flex layouts with full site editing.

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  • Alex Standiford

    I’m still getting used to using a full site theme for WordPress. But WOW today was a win. I’m working on setting up the documentation portal for Siren Affiliates, and literally just created a custom post type, and that was the extend of the code. I’m able to build all of the template layouts for the post type in the FSE context.

    This is REALLY cool!

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Alex
Alex
@alex@www.alexstandiford.com

Founder of Novatorius & creator of Siren Affiliates. WordPress engineer and partnership advocate helping businesses grow with flexible incentive programs.

4,936 posts
62 followers

Founders Really Dig My Blog

Join 300+ founders learning to build their business together. Short, useful emails on partner-led growth and sane operations.

This field is for validation purposes and should be left unchanged.