Today is mostly about Siren. I hosted a podcast interview with Katie Keith today about affiliate marketing and now I’m fixing a bug in Siren.
Throw in a couple client meetings, and some code reviews, and that just about sums up the day.
Siren is the only WordPress plugin that lets you design and run custom revenue‑sharing programs with no coding.
Siren gives you the tools to create and manage partnership programs exactly the way you want them to work.
What do you do when your best customers don’t know they need your product yet? Alex Standiford joins Matt Cromwell and Zack Katz to explore how WordPress product owners can create awareness, communicate value, and guide customers toward powerful “aha” moments.
On the podcast today we have Alex Standiford. Alex has established himself as a familiar face in the WordPress ecosystem. With a background that includes time at GoDaddy and Sandhills Development, a stint in freelancing, and now as the creator behind Siren Affiliates, an affiliate solution for WordPress, he brings both technical depth and many other qualities (as you’ll hear!). Over the years, Alex has become a passionate contributor to the WordPress community. This episode sets its sights on a topic that’s everywhere right now… AI. I know, sight, right!?! But before you reach for the skip button, the conversation…
According to Alex Standiford from Siren Affiliate, affiliate programs should be much more than just discount systems or referral links in the modern era. According to him, companies particularly those that provide courses and software should consider themselves to be media and education enterprises that require ongoing content, collaborations, and audience trust in order to expand. Alex advises locating niche specialists, bloggers, podcasters, influencers, and producers who already cater to your desired audience and offering them incentives to produce worthwhile material about your product or sector rather than attempting to produce all of the content yourself. He refers to these…
I had a great chat with Sandy Edwards at Bluehost about how to run a tailored affiliate program for a specific audience. In Sandy’s case, this program is built specifically for agency owners.
Alex Standiford
Today is mostly about Siren. I hosted a podcast interview with Katie Keith today about affiliate marketing and now I’m fixing a bug in Siren.
Throw in a couple client meetings, and some code reviews, and that just about sums up the day.
Alex Standiford
Yesterday I set up a WordPress plugin for outsourcing, initiated a new site build, and had a good call with getting Siren content published more reliably. Today I am going to work on a different plugin. Super busy, but starting to get into a rhythm.
I had a fantastic chat with Derrick, who shared valuable insights and strategies on how to identify, attract, and support affiliates effectively. Learned A LOT in this episode!
Alex Standiford
Today is mostly about budgeting and finance. I pay myself on the 10th and 25th, and lean into Profit First ideology.
If I have time, I’ll probably get moving on a project I won earlier this month. I have a few retainers I kinda need to organize.
Oh, and Siren 🥰
Alex Standiford
Published a podcast episode today, and scheduled another one two weeks from now. I’ll be working on next week’s on Thursday, I think.
Also met with some people who I hope will be able to work with me soon!
Feels really good to start finally getting back to “normal” after becoming self-employed again.
Melissa shares her journey from being a web designer to creating successful collaborative courses and a thriving membership community. Learn how she uses partnerships to evolve her offerings and build a dynamic membership platform.
Alex Standiford
Today is all about sales meetings and FINALLY getting ahead of the backlog of podcast content I’ve accumulated over the last several weeks. So glad to finally be able to get to this.
Alex Standiford
Today’s goals:
Need to get the content machine going for Siren Affiliates. I have content, just haven’t scheduled it 🥲.
Alex Standiford
I’m bringing my laptop today. If you want to see a demo of Siren come see me!
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