Alex Standiford

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Most of my web development work is done through WordPress. I’ve built hundreds of little WordPress plugins, and dozens of scratch-made sites. At this point, I’ve modified nearly every corner of WordPress at some point since I started using it in 2009.

  • Do The Woo: Re-imagining Affiliate Programs for Your Woo Biz with Alex Standiford

    Do The Woo: Re-imagining Affiliate Programs for Your Woo Biz with Alex Standiford

    In this episode, I emphasize the importance of developing strong, personalized relationships with affiliates, moving away from the traditional affiliate link model and exploring more collaborative and multifaceted approaches. The conversation also leads into the potential drawbacks of traditional affiliate programs, highlighting the need for a more nuanced and individualized approach to maximize success for both the affiliate and the business.

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  • Maximize Course and Coaching Revenue Through Partnerships with Siren Affiliates
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    Maximize Course and Coaching Revenue Through Partnerships with Siren Affiliates

    Chris Badgett invited me on the Lifter LMS podcast to talk a little about how Siren is changing how WordPress sites can look at not only affiliate programs, but partnerships in-general.

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    Looking For A Good Content Organizer For WordPress (Solved!)

    I recently imported a decades worth of tweets on my site, and the hashtags were automatically added as regular tags. Now I want to go through and wrangle them. I know I can do a lot of this in core WordPress, but I’m hoping I can find some utilities that will make this easier.

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  • A Litany of Potential Improvements.

    After importing over a decade of tweets into my site, I had several improvements to offer to the import utility I used. I compiled my changes to the code, and submitted it as a pull request, detailing what I needed, and why.

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  • Alex Standiford

    WHEW what a process! I managed to get all of my tweets that I exported and deleted from Twitter two years ago, all imported into this site, including all of the photos and videos. I think I can finally say that I have centralized all of my content through alexstandiford.com now. Huge thanks to Shawn Hooper for building this importer, as it gave me a big leg up in the process. From here, it’s just a matter of wrangling all of the tags, and generally organizing the content a little better, but the fact that it’s in WordPress is a huge first step.

    I’ll share a blog post that goes into the stack, and details of the process soon.

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  • Alex Standiford

    I think it sucks that affiliate programs almost always only pay out a commission to the last person who referred that person. I think this is a limitation of most modern affiliate management plugins, and it stifles any collaborative opportunities between your affiliates.

    What if you could share the engagement among everyone who ever referred that person? What if you could pay the person who referred the individual the most? How about this, what if you could pay someone based on the percentage of times they referred that person?

    Affiliate programs as you know them today are so limiting. Siren’s gonna fix that.

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  • Alex Standiford

    I made some progress on the Siren’s Add Program screen recently. This is one of the key differentiators of Siren – of course you can do affiliate programs, but it’s just one of many types of programs that you can create. Programs are tracked based on any number of different events, and the way they’re paid out can be based on different incentive structures. You can have as many programs as you need.

    This also highlights a key touchpoint with integrations like LifterLMS! 🧜‍♀️🚀

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  • Alex Standiford

    Surely my most significant contribution to WordPress is the number of ASCII art AT-ATs I added above pretty much every Walker class I had to create when making menus 😅.

  • Alex Standiford

    Welp, with what’s being shared around about Hostinger, seems like a good time to mention rule number 1 of Affiliate Marketing – Affiliate links are not okay without getting consent or knowledge from the reader, and they’re definitely not okay on a platform you don’t own.

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  • JSON-Based Component Rendering Proof-of-concept

    JSON-Based Component Rendering Proof-of-concept

    I think this is a key component of the future of WordPress, since doing it this way would enable any future admin UI to work natively in an iOS application as well as a web application. You would still have two apps, but everything that actually renders the output is based on the JSON, and therefore can be extended easily.

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Alex
Alex
@alex@www.alexstandiford.com

Founder of Novatorius & creator of Siren Affiliates. WordPress engineer and partnership advocate helping businesses grow with flexible incentive programs.

4,934 posts
61 followers

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Join 300+ founders learning to build their business together. Short, useful emails on partner-led growth and sane operations.

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