If you want to use your website to generate leads, you must write blog content consistently. There’s simply no getting around it. Marketing in most any form uses the written language in some way, but not in the way online marketing does. In online marketing world, your words become your vessel for your prospects to get to know you, like you, and trust you. Not just your prospects, though. You’re also earning Google’s trust, too. In order to get that trust, you must write, and you must write consistently. I liken this to exercise. With exercise, you have a lot…